DERBYLY DERBYLYMORE THAN SPORT
News Matches Results Tournaments Feed OPINIONS Advertising
LIVE

Advertising on Derbyly

Advertising opportunities on the portal

Derbyly — sports media: news feed, match center, analysis, stories and columns. We show ads carefully: three banner slots on every page plus native articles inside the editorial flow. Everything commercial is marked «Advertising».

Send a request Placement terms

Ad slot layout

Three banner slots on every portal page. The sizes are fixed, so the layout does not jump when a banner loads.

Advertising on Derbyly — 970×250 ad slot (demo creative) Advertising 970×250

Top banner

Placement
Above the first screen of the home page and on every section page (below the header)
Size
970×250 px
File format
JPG / PNG / GIF (up to 150 KB) or HTML5 creative
Term
from 7 days, impressions on all pages

First screen: the most visible slot on the portal.

Advertising on Derbyly — 300×600 ad slot (demo creative) Advertising 300×600

Sidebar banner

Placement
Right column of the home feed (the «FEED / TRENDING NOW» block) and on section pages
Size
300×600 px
File format
JPG / PNG / GIF (up to 120 KB) or HTML5 creative
Term
from 7 days, sticky on desktop

Stays in view while the feed is scrolled.

Advertising on Derbyly — 970×250 ad slot (demo creative) Advertising 970×250

Bottom banner

Placement
Below every home and section block, above the footer
Size
970×250 px
File format
JPG / PNG / GIF (up to 150 KB) or HTML5 creative
Term
from 7 days, impressions on all pages

Follow-up impressions for those who read the page to the end.

Banners are shown only on portal pages; third-party pop-ups, sound and auto-video are not accepted.

Pricing

Pricing on request: the rate depends on the slot, the term and the placement package. We calculate for your specific task and reply with a number. Send us the slot and the term — and we will come back with the price and the creative requirements.

Request pricing

Placement terms

How it works

  1. Request: slot, term, campaign goal.
  2. We confirm the dates and the price and send the technical requirements.
  3. We receive the creative, review it and put it into rotation.
  4. Post-placement report (dates, number of impressions).

Good to know

  • Materials are accepted no later than 2 business days before the start.
  • Banners appear on every portal page except service pages.
  • Edits and creative replacement are allowed within the paid term.
  • We reject creatives with gambling, betting or user deception.
  • Ad marking is mandatory (see the block below).

Native and sponsored content

Besides banners we place articles embedded in the editorial flow: analysis, round-ups, interviews and event reports. We prepare such content together with the advertiser, but it is always distinguishable from editorial content.

Advertising text + 1–2 images 16:9 (1600×900)

Native / sponsored article

Placement
Inside the feed and sport sections, in the portal design
Format
Material (text, photos, links) — prepared together with the editorial team
Term
from 14 days in rotation

Ad marking

  • Every banner slot is rendered with a label «Advertising» — it is visible before the click.
  • Native and sponsored articles are labelled «Advertising» or «Special project» in the article header.
  • For ads subject to marking under Russian law, the advertiser provides the marking data (ERID and advertiser details) — without them we do not publish the content.
  • Editorial content is not for sale: an advertiser does not influence the editorial judgement and conclusions.

Placement request

Send us the slot, the term and the goal — we will reply with dates, price and technical requirements.

Telegram @sorrroka Page Portal contacts